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More and more South Africans are making purchases online, due in large to the available of internet in South Africa. In a recent study, 51% of South Africans with access to the internet are shopping online.
South Africans who shop online also feel that making purchases on the internet is more convenient, user-friendly and easier than walking into a store or ordering from a catalogue or via a call centre – World Wide Worx survey
The methods which online shoppers are able to find products they are either actively seeking or non-actively seeking are Search Engines and Social Media/Social Networking. Being visible to the online shoppers increases the exposure of company and the products/services your company offers.
Exposing your product or service is critical in the sales process. Due to behaviour of users of search engines each competitor ranked higher in a search engine is gaining more exposure to online shoppers.
Search Engine Optimization (SEO) is a series of on-going processes that are performed on the site with the effect of raising the sites rankings for specific phrases/keywords online shoppers input into a search engine in order to find the desired content.
Online shopping has become the preferred method of shoppers all over the world. Utilizing internet marketing systems will increase your exposure to online shoppers.
Google has made one of the most significant changes to their algorithm in over a decade.
Sourcing social data from Google+ , Google will be providing searchers with a more personlised experience.
This includes photos, news and comments that are posted on social networks. The new service named Search, Plus Your World will be showing more content for user logged into Google, providing access to items they may have posted on Google+ or from friends posts.
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