Keyword research is critical to improving and maintaining your rankings on Google and your online presence. It is the core element of any Search Engine Optimisation campaign.
Keywords and keyword phrases are the terms used to describe the searches that people enter into Google and other search engines to find what they are looking for.
Determining the correct keywords for your overall website and the individual pages contained in your website is the first step to a successful SEO campaign.
Think about a theme for your website and list the keyword phrases that you think are the most logical and appropriate. With this information, using the correct tools, effective keyword research can be carried out.
Essentially, look for the keywords that will bring the best quality traffic to your site.
You need to look for traffic volume and the type of visitors who are most likely to convert into a sale.